The Be Yourself Academy
Technology is getting smarter every day.
The companies that thrive will be the ones that become more human.
Leadership that touches. Teams that trust. Companies that grow – because people flourish.
We help companies create a culture where people genuinely want to take responsibility –
because they feel part of something that matters to them.
Welcome to Caring Companies.
What People Say After Working With Us
“I’ve never seen anyone connect with people the way Norman Gräter does.”
Gabriel Mantler / Head of Customer Happiness with Klick-Tipp
WHAT WE BELIEVE
Imagine a workplace…
…where people take ownership instead of simply going through the motions. Where leaders build trust instead of relying on control. And where company culture is something people experience every day—not just a promise on a website. That’s the kind of workplace we believe in.
Welcome to Caring Companies.
Organizations that understand one simple truth: The greatest competitive advantage of the future won’t be technology.
It will be people.
Through keynotes, workshops, and coaching, we help entrepreneurs, leaders, and teams create workplaces where people genuinely enjoy coming to work. Not because they’re expected to. Because they want to.
Enough About Us
You’ve learned who we are. What we believe. And why we do what we do. Now we’d like to learn a little about you. Not your job title or your business card. And for sure not about your position.
You.
Because behind every organization is a human being. And behind every meaningful change is a conversation.
Welcome.
We’re glad you’re here.
Anke & Norman
Our Vision
We envision a world where successful companies become increasingly human. Where people enjoy coming to work and where leaders inspire trust instead of fear.
It´s time that business success and humanity grow together.
That’s the future we want to help create.
Our Mission
We help people take another look.
At the way they lead. At the people they work with. And at the things that have simply become “normal” in their company.
Because sometimes a company doesn’t need another new process.
It needs someone to ask a different question.
"We don't build better companies. We help companies become places where people love to make a difference."
Anke Rehfeldt & Norman Gräter / Founders of Be Yourself Academy
Trust is built through experience. Not through promises.
★★★★★
Personal Guidance
★★★★★
Fresh Perspectives
★★★★★
Lasting Impact
YOU
Every meaningful change begins with the person behind the position. Before you can shape a culture where people love to work, it helps to answer two simple questions:
Who do you want to become?
And what kind of leader do you want to be?
Your First Steps
1. Five Free Gifts
Five simple exercises to help you see yourself—and your future—from a new perspective.
2. The Book
A thoughtful starting point for anyone ready to unlock more of their potential.
3. Speak With Power Online Course
Speak with clarity, confidence & emotion
YOUR TEAM
People don’t follow strategies. They follow people.
Company culture isn’t created by policies. It’s shaped every day by the people who lead by example. That’s why we help leaders create workplaces where trust, ownership, and collaboration become part of everyday work.
Grow Together
1. Keynotes
Fresh perspectives that inspire lasting change.
2. Workshops
New ways of thinking. New behaviors. Stronger teams.
3.Create speeches that move people
Craft your own emotional speech matrix
IN YOUR ORGANIZATION
New perspectives create a new culture.
When leadership changes, culture changes.
When culture changes, collaboration changes.
That’s how Caring Companies are built—one step at a time.
We support you through:
1. Executive Coaching
Fresh perspectives for leaders who carry responsibility.
2. Company Consulting
Strategic guidance for organizations that want to build a culture where people take ownership, trust one another, and grow together.
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More InformationIt all starts with people.
Company culture isn’t created in a strategy meeting.
It’s also created five minutes later at the coffee machine.
That’s where you see how people really treat each other. Whether someone speaks their mind. Whether a mistake is hidden or talked about. And whether the values on the company website still matter when no one is watching.
Culture is created in those very human moments.
And that’s exactly where our work begins.
The Book That Starts the Journey
“I AM GRÄTER”
Most books don’t change your life overnight. But what if a single idea stayed with you? And what if that one idea quietly changed the way you see yourself—and the world around you? I AM GRÄTER isn’t a book that tells you who to become.
It’s an invitation to see yourself from a different perspective, take ownership of your life, and ask one simple question: Am I courageous enough to become the person I already have the potential to be?
Because lasting change doesn’t begin in a meeting. It begins within you.
What You’ll Discover
Real stories. Fresh perspectives. And ideas that help you reconnect with yourself.
Inside the book, you’ll discover:
- The AnkeR™ Method for greater clarity, purpose, and joy
- Five keys to your personal and professional growth
- New perspectives on leadership, responsibility, and inner strength
- Stories that stay with you long after you’ve turned the final page
It’s more than a book.
It’s the beginning of a journey.
If you’d like, come along.
Audio sample: I AM GRÄTER
Organizations We’ve Had the Privilege to Support
Every collaboration is different. But many of these companies share one thing:
They want to be successful in business while creating a workplace where people genuinely want to do their best.
