The Be Yourself Academy
Technology is getting smarter every day.
The companies that thrive will be the ones that become more human.
Leadership that touches. Teams that trust. Companies that grow – because people flourish.
We help organizations create workplaces where people take ownership, trust one another, and grow together.
Welcome to Caring Companies.
What People Say After Working With Us
“I’ve never seen anyone connect with people the way Norman Gräter does.”
Gabriel Mantler / Head of Customer Happiness with Klick-Tipp
WHAT WE BELIEVE
Imagine a workplace…
…where people take ownership instead of simply going through the motions. Where leaders build trust instead of relying on control. And where company culture is something people experience every day—not just a promise on a website. That’s the kind of workplace we believe in.
Welcome to Caring Companies.
Organizations that understand one simple truth: The greatest competitive advantage of the future won’t be technology.
It will be people.
Through keynotes, workshops, and coaching, we help entrepreneurs, leaders, and teams create workplaces where people genuinely enjoy coming to work. Not because they’re expected to. Because they want to.
Enough About Us
You’ve learned who we are. What we believe. And why we do what we do. Now we’d like to learn a little about you. Not your job title or your business card. And for sure not about your position.
You.
Because behind every organization is a human being. And behind every meaningful change is a conversation.
Welcome.
We’re glad you’re here.
Anke & Norman
Our Vision
We envision a world where successful companies become increasingly human. Where people enjoy coming to work and where leaders inspire trust instead of fear.
It´s time that business success and humanity grow together.
That’s the future we want to help create.
Our Mission
We help people see the world from a different perspective. Through a different pair of glasses.
Because new perspectives change the way we think.
New ways of thinking change the decisions we make.
Better decisions transform organizations.
And organizations have the power to change our world.
"We don't build better companies. We help companies become places where people love to make a difference."
Anke Rehfeldt & Norman Gräter / Founders of Be Yourself Academy
Trust is built through experience. Not through promises.
★★★★★
Personal Guidance
★★★★★
Fresh Perspectives
★★★★★
Lasting Impact
YOU
Every meaningful change begins with the person behind the position. Before you can shape a culture where people love to work, it helps to answer two simple questions:
Who do you want to become?
And what kind of leader do you want to be?
Your First Steps
1. Five Free Gifts
Five simple exercises to help you see yourself—and your future—from a new perspective.
2. The Book
A thoughtful starting point for anyone ready to unlock more of their potential.
3. Speak With Power Online Course
Speak with clarity, confidence & emotion
YOUR TEAM
People don’t follow strategies. They follow people.
Company culture isn’t created by policies. It’s shaped every day by the people who lead by example. That’s why we help leaders create workplaces where trust, ownership, and collaboration become part of everyday work.
Grow Together
1. Keynotes
Fresh perspectives that inspire lasting change.
2. Workshops
New ways of thinking. New behaviors. Stronger teams.
3.Create speeches that move people
Craft your own emotional speech matrix
IN YOUR ORGANIZATION
New perspectives create a new culture.
When leadership changes, culture changes.
When culture changes, collaboration changes.
That’s how Caring Companies are built—one step at a time.
We support you through:
1. Executive Coaching
Fresh perspectives for leaders who carry responsibility.
2. Company Consulting
Strategic guidance for organizations that want to build a culture where people take ownership, trust one another, and grow together.
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More InformationIt All Begins with People
We believe that truly successful organizations put people at the heart of everything they do. That’s why we don’t begin with processes. We begin by asking what it really means to put people first. When people feel seen, valued, and trusted, trust begins to grow. And where trust exists, meaningful relationships follow—relationships that can overcome even the toughest challenges.
Because company culture isn’t created in strategy meetings. It’s created every day. In conversations between meetings. Over a cup of coffee. In the hallway. In those small, human moments that shape the way people work together.
What Makes Us Different
We believe that people should never be treated as a means to an end. Every person has their own goals, dreams, and aspirations. The best organizations create an environment where personal purpose and business goals can grow together. That’s why we always begin with the person behind the position.
More than 30 years of combined experience.
More than 400 conversations with extraordinary people from around the world.
The privilege of working alongside organizations across many industries.
Yet every conversation begins the same way. Because every person brings a unique story. And that’s the story we want to understand.
When people thrive in life, businesses thrive too.
We believe that people who live fulfilling and meaningful lives create organizations where others genuinely enjoy coming to work.
The Book That Starts the Journey
“I AM GRÄTER”
Most books don’t change your life overnight. But what if a single idea stayed with you? And what if that one idea quietly changed the way you see yourself—and the world around you? I AM GRÄTER isn’t a book that tells you who to become.
It’s an invitation to see yourself from a different perspective, take ownership of your life, and ask one simple question: Am I courageous enough to become the person I already have the potential to be?
Because lasting change doesn’t begin in a meeting. It begins within you.
What You’ll Discover
Real stories. Fresh perspectives. And ideas that help you reconnect with yourself.
Inside the book, you’ll discover:
- The AnkeR™ Method for greater clarity, purpose, and joy
- Five keys to your personal and professional growth
- New perspectives on leadership, responsibility, and inner strength
- Stories that stay with you long after you’ve turned the final page
It’s more than a book.
It’s the beginning of a journey.
If you’d like, come along.
Audio sample: I AM GRÄTER
Organizations We’ve Had the Privilege to Support
Every partnership is unique. Yet they all share one common goal:
To build successful organizations where people genuinely enjoy giving their best.
