Welcome to the Caring Companies
For companies that understand that long-term success always begins with people.“What makes Norman special is the way he connects with people. Within a very short time, it feels like you’re talking to a good friend. That creates trust—and a connection that stays with you long after the conversation.”
Orlando Roque / Vorwerk flooring
Welcome to the Caring Companies
For companies that understand that long-term success always begins with people.
“People rarely quit their jobs. They quit the feeling of being replaceable.”
Perhaps This Sounds Familiar.
Your employees show up and do their jobs. The numbers look good, too. And yet, something is missing. Creative ideas only appear when someone asks for them. Responsibility rests on the shoulders of a few people—usually yours. Change requires pressure, and hardly anyone moves toward the future with genuine enthusiasm. And somewhere along the way, the excitement that once defined your company got lost in the day-to-day.
Not because your people don’t care. But because people tend to give their best when they feel like an important part of something bigger. And somewhere along the journey, that feeling disappeared—or perhaps it was never truly there.
What Makes a Caring Company
A Caring Company measures success not only by revenue and growth.
It understands that:
People who feel seen, heard, and respected …
… take responsibility.
… work better together.
… contribute their own ideas.
… stay longer.
… inspire customers.
That’s why Caring Companies don’t just invest in new processes.
Above all, they invest in their people.
Not only when morale begins to fall or performance starts to decline. But long before that. Because one thing is clear:
If people think and act the same way tomorrow as they do today, the company will continue to create the same results tomorrow.
So perhaps it’s time to see things differently.
What We Believe
A strong company culture isn’t created by beautifully written values hanging on a wall. It is created every single day. In personal conversations. In decisions. And in the way people treat one another.
You could even describe culture as the feeling people have when they walk into work in the morning.
That’s why we don’t begin with organizational structures.
We begin with the people who bring those structures to life.
What We Want to See
We want to see companies where people actually enjoy coming to work on Monday mornings. Companies where leaders create trust. Where performance and humanity go hand in hand. And where financial success becomes the result of a strong company culture—not the primary goal of putting profit over people.
That’s what we call a Caring Company.
Every Company Has Its Own Story. Tell us yours.
Together, we’ll explore how we can support your people in turning their workplace into a place where they take responsibility, enjoy working together, and bring their best to the company every day.
“What makes Norman special is the way he connects with people. Within a very short time, it feels like you’re talking to a good friend. That creates trust—and a connection that stays with you long after the conversation.”
Michael Mayr / CEO Marketing mit Autopilot
How We Support Companies
Every company is different. That’s why we don’t believe in off-the-shelf solutions. Together, we develop an approach that fits your culture, your people, and your goals.
Our work can include:
- inspiring keynotes
- interactive workshops
- executive sparring between equals
- leadership development
- culture and values work
- communication and storytelling training
- long-term support throughout transformation processes
Our goal is always the same: less external motivation, more genuine identification. Because when people feel truly connected to a company, they need far less motivation from the outside. Their own inner drive carries them through the working day.
“The best results happen when companies are willing to take their culture just as seriously as their strategy.”
What You Gain
Leaders who provide direction.
Employees who take responsibility.
Teams that work better together.
Communication that creates connection.
A company culture people genuinely want to help shape.
“Working with Norman has been incredibly valuable—not only for my company, but for me personally as well. Together, we were able to define my goals and aspirations much more clearly. That clarity has had a lasting impact on both my personal growth and the development of my business. I wholeheartedly recommend working with Norman.”
Mag. Christoph Hartmann, MSc
TRUST
Mutual trust is the foundation of every strong company culture.
RESPONSIBILITY
Grows where people feel seen, heard, and respected.
CONNECTION
Trust + responsibility create a sense of connection in every relationship.
© FERDY DAMMAN
“What makes Norman special is the way he connects with people. His authenticity creates an immediate sense of trust. That makes it easy to open up, embrace new perspectives, and develop solutions together. Working with him feels less like work and more like an inspiring conversation.”
Victoria Müller* / Founder & CEO (*name changed)
Two Perspectives. One Shared Goal.
Anke Rehfeldt
For many years, Anke has supported entrepreneurs and leaders in seeing themselves—and the people around them—more clearly.
With her own entrepreneurial experience and her intuitive understanding of people, she often recognizes early on where misunderstandings arise, potential remains untapped, or teams are simply talking past one another.
Those familiar with Human Design may understand another dimension of how Anke works. As a Human Design Coach, she uses this knowledge to better understand people and take conversations to a deeper level—always with the goal of creating clarity and making collaboration easier.
What sets her apart is her ability to listen, recognize connections, and ask questions that open up new perspectives.
Norman Gräter
For more than ten years, Norman has supported companies on their journey toward a stronger company culture.
As a three-time European Champion in Public Speaking, international keynote speaker, and former event manager, he knows companies from many different perspectives—on stage, behind the scenes, and through his work with leaders and teams.
In his keynotes and workshops, he combines stories, real-world experience, and relatable examples that don’t just inspire people in the moment, but encourage them to think differently and take action.
His goal isn’t to motivate people for a moment. It’s to create impulses that still make a difference in everyday life months later.
Together
We believe successful companies are created where people genuinely want to take responsibility. That’s why we bring together two different perspectives.
Norman contributes his many years of experience working with companies, leaders, and audiences.
Anke complements this with her keen understanding of people, relationships, and communication.
Together, we support companies in building trust, encouraging responsibility, and creating a genuine sense of connection in everyday working life.
Because that’s where company culture truly begins.
