Welcome to the
BE YOURSELF ACADEMY
We help people, teams, and organizations create workplaces where success and humanity go hand in hand.
Why We Get Up In The Morning
We believe that organizations are most successful when people genuinely enjoy being part of them.
That’s why, for many years, we’ve been helping entrepreneurs, leaders, and teams create workplaces built on trust, collaboration, and genuine human connection. Because culture isn’t created by values printed on a wall. It’s created in everyday conversations. In the way people treat one another. And in the countless decisions made every single day.
That’s where our work begins.
For Organizations
Whether through a keynote, a workshop, or a long-term partnership, we help organizations create workplaces where high performance and genuine human connection go hand in hand. We work with leaders, teams, and organizations that understand one simple truth:
People don’t stay because of free coffee or a foosball table.
They stay because they feel seen, valued, and part of something meaningful. We’re grateful to have supported organizations such as Viessmann, Paulaner, Würth, Mercedes-Benz, and TUI Cruises on that journey.
For Individuals
Behind every leader is a human being.
Someone who carries responsibility, makes difficult decisions, and sometimes needs a moment to reconnect with their own inner compass. That’s why we also work with individuals who want to grow—not to become someone else, but to better understand who they already are and what truly matters to them.
Because the better we understand ourselves, the more consciously we lead others.
Be Yourself
For us, Be Yourself is more than a name. It’s an invitation. An invitation to people, teams, and organizations to create a world of work where performance, humanity, and authenticity are equally valued.
Our Approach
The AnkeR™ Method
More clarity. Better decisions. More human leadership.
The AnkeR™ Method combines:
- Evidence-based insights into how people think, decide, and work together
- The power of lived experiences and perspective shifts
- Practical tools for leadership, collaboration, and personal growth
- More than two decades of experience working with people and organizations around the world
Our Goal
To bring more clarity instead of more complexity. Because the better we understand ourselves, the better decisions we make—for ourselves, our teams, and our organizations.
Our Vision
We envision a world where people genuinely look forward to going to work each morning.
Because work is more than just a place. It shapes our lives, our relationships, and our well-being. That’s why we support people, teams, and organizations in creating workplaces where success and humanity go hand in hand.
Norman Gräter
Inspiring People. Changing Perspectives.
For more than 25 years, Norman Gräter has been helping people, leaders, and organizations see themselves, their teams, and their challenges from a new perspective.
As a three-time European Champion in Public Speaking, keynote speaker, bestselling author, and executive advisor, he has worked with companies such as PayPal, Mercedes-Benz, Würth, Bosch, Viessmann, and TUI Cruises, supporting their leaders, teams, and organizations.
Yet whether he’s speaking to an audience of twenty or six thousand, his work always begins with the same question: “What is the most important thing for living a truly successful life?”
To explore that question, Norman has interviewed extraordinary people, including Michelle Obama, Arnold Schwarzenegger, Alicia Keys, and Dwayne “The Rock” Johnson. Along the way, he discovered something simple: Success means something different to everyone. But the people who leave a lasting impact all have one thing in common. They build their lives on purpose, trust, and meaningful relationships. That insight became the foundation of his work.
Today, Norman combines powerful storytelling with evidence-based insights and more than two decades of experience working alongside organizations and exceptional individuals. His keynotes and workshops are not designed to create short-lived motivation. They offer new perspectives that help people lead more consciously, collaborate more effectively, and live more intentionally. His belief is simple: The greatest competitive advantage of any organization is its people.
Technology may shape the future of work. People shape the future of every organization.
Anke Rehfeldt – The Mirror
Helping People Reconnect with Themselves.
For many years, Anke Rehfeldt has been helping people gain greater clarity about who they are, discover their unique strengths, and find a path that truly feels like their own.
Her work combines Human Design, coaching, and personal experience to help people better understand themselves—not to become someone else, but to make more conscious decisions and live with greater authenticity.
Before following this path, Anke spent many years as an entrepreneur in the beauty industry. Her work was all about helping people shine on the outside. Over time, however, she realized that true radiance always begins within.
One quote by Coco Chanel has stayed with her ever since: “Beauty begins the moment you decide to be yourself.”
That simple insight became the foundation of her work today.
Through her Human Design readings, coaching sessions, and retreats, Anke creates a safe and welcoming space where people can reconnect with themselves. With deep empathy, gentle clarity, and a remarkable ability to notice what often remains unspoken, she helps people recognize, trust, and live their unique strengths.
Her belief is simple: You don’t have to reinvent yourself. You simply have to discover what has been within you all along.
