New Perspectives for People Who Carry Responsibility
For entrepreneurs who make decisions every day - yet have very few people they can speak openly with about them.Because at the top, it often becomes surprisingly quiet, doesn’t it? The greater the responsibility, the smaller the circle of people you can truly talk to about doubts, conflicts, or important decisions. Whether in business or in your personal life.
“As an entrepreneur, you carry many decisions on your own. My conversations with Norman gave me a space where I could speak openly about challenges, doubts, and important decisions. The clarity I gained from those conversations has helped me tremendously—both personally and in my business.”
Karl Kummerer* / Founder & CEOEntrepreneur (*Name changed)
When Success Suddenly Starts to Feel Heavy
Your business is probably doing well. Maybe your revenue is growing. Your responsibilities are growing, too. And chances are, people around you even say: “You’ve made it.” And yet, there are those moments when you find yourself wondering: “Why doesn’t success feel the way I thought it would?”
Is it because you don’t love what you do? No. You probably love it. You give it everything you’ve got. But responsibility takes energy. And people who spend every day being there for others often forget to be there for themselves. Because once the wheel is spinning, it can be surprisingly difficult to stop it on your own. To step out for a moment.
And simply stop and smell the roses.
What This Executive Coaching Can Change
Unfortunately, this coaching won’t give you a magic formula. But it can give you something far more valuable: Clarity.
Clarity about your decisions. Clarity about your priorities. Clarity about what truly matters to you—not just what you’ve always believed should matter most. Because if we’re being honest, most entrepreneurs don’t need more knowledge. They need a place where they can sort through their thoughts. And that’s where I come in.
Together, we can work on:
- making difficult decisions with greater clarity
- rethinking and realigning your priorities
- navigating conflicts with confidence
- leading with greater joy again
- creating a more conscious relationship between your business and personal life
- discovering and developing new perspectives
- reconnecting with what truly matters
- and through all of this, continuing to be successful and strong in your business
You don’t have to carry everything alone. But you do need the right person to talk to about the things you can’t discuss with just anyone.
“From the very first moment, Norman creates a conversation between equals. His commitment and support go far beyond anything I’ve experienced in the past 20 years. Thank you for this truly exceptional guidance.”
Uwe Jörß / CEO Valet One
Why Norman?
Some coaches give answers. Others ask clever questions.
Norman combines both—and much more.
He brings together more than two decades of experience in entrepreneurship, international event management, thousands of hours on and behind stages, and hundreds of conversations with extraordinary people. But perhaps his greatest strength is something else.
He makes the complex easier to understand.
He listens. He recognizes connections. He brings together experiences and perspectives from very different worlds—and translates them into something that makes sense for your situation.
That’s why many entrepreneurs don’t describe working with Norman as traditional coaching. They describe it as a conversation that takes away pressure and creates clarity. A conversation that opens up new perspectives and makes decisions easier.
Norman doesn’t judge you. And he doesn’t tell you which path you should take. He helps you see your own path more clearly.
Those familiar with Human Design may recognize another dimension to the way Norman works. As a 6/2 Reflector, his Human Design profile describes a way of observing and reflecting people and situations with unusual sensitivity.
Many people therefore experience him as a mirror—someone who helps make potential visible, uncover blind spots, and open up perspectives they may not have considered before.
Norman has a particular ability to help people see their own situation more clearly than they could before the conversation.
A Conversation with Norman Feels Like a Completely Normal Conversation at First.
It’s only later that you realize what it changed.
“Norman is like a distillation of knowledge that I could never acquire on my own in the same amount of time or to the same depth. He’s like a walking encyclopedia of inspiration. What makes him different is his ability to translate all of that knowledge into my specific situation. Things that had gone dormant suddenly come back to life. After our conversations, I always feel better. The pressure lifts. I see new perspectives that I don’t get from my leadership team or from traditional strategy meetings. Norman doesn’t judge—he shows me possibilities.”
Boris Feer* / Owner & Managing Director, Film Production (*name changed)
One Conversation Can Change More Than the Best Strategy.
The most important question we’ll answer together isn’t: “What do you need to do next?”
It’s: “What truly matters right now?”
Because clarity rarely comes from having more information. It comes from having the right conversations.
If you’re looking for someone you can think out loud with, speak honestly to, and reflect on difficult decisions with, Norman may be exactly the person you’ve been looking for.
Perhaps It All Begins with One Honest Question: Who Are You When You No Longer Have to Play a Role?
Let’s talk about it.
Let’s Get Down to the Details. Here’s What You Can Expect:
- 10 intensive one-on-one conversations, alternating between 60 and 120 minutes – in person or online.
- Direct access between sessions whenever an important decision comes up or you need someone to think things through with at short notice.
- New perspectives that help you see situations differently.
- Complete confidentiality, discretion, and honest feedback between equals.
- Insights that begin working during our conversations and continue to influence your everyday life and the decisions you make long afterward.
How You Know You’re Seeing Clearly Again
Instead of making big promises, take an honest look at what begins to change.
You may notice, for example:
- You make decisions faster—and with greater calm.
- You approach difficult conversations with more confidence and ease.
- You see possibilities that were hidden from you before.
- You stop carrying the pressure home with you.
- You lead with greater clarity because you’ve found clarity within yourself again.
“As an entrepreneur, you’re often alone with your decisions—and it’s easy to find yourself seeing everything through the lens of your own world. Norman opened up new perspectives for me, expanded the way I think, and helped me look at situations more objectively. Today, I not only understand myself better, but also the motivations behind other people’s behavior. That has had a lasting impact on the way I make decisions and lead.”
Jonas Herrmann* / Managing Director, Global Market Leader (*name changed)
Who Is This Executive Coaching For?
This coaching is for entrepreneurs, executives, and business owners who carry responsibility and want a sparring partner they can think out loud with and speak honestly to.
You’re in the right place if …
- you make important decisions and sometimes miss having a neutral perspective.
- you’re looking for someone who listens, challenges your thinking, and thinks things through with you—without an agenda of their own.
- you want to approach your leadership, communication, and decisions more consciously.
- you’re looking for clarity rather than even more information.
This Coaching Probably Isn’t Right for You If …
- you’re looking for quick formulas or one-size-fits-all solutions.
- you want someone to tell you exactly what to do.
- you’re not willing to question your own perspective.
What You’ll Take Away from Our Work Together
More clarity for the decisions that truly matter.
New perspectives you can immediately apply to your everyday life.
More calm because you’re able to look at difficult situations from a little more distance.
A deeper understanding of yourself and the people around you.
A sparring partner who is honest with you—without judging you.
Your Investment
10 Personal Sessions
Alternating between 60 and 120 minutes—online or in person
(plus travel expenses where applicable)
€8,500 plus VAT
Included:
- Direct access between sessions when important decisions come up at short notice.
- Complete confidentiality and discretion.
- Honest feedback and plenty of new perspectives.
Bonus
Growing on your own is great—but how do you bring your team or colleagues along on the journey?
As an Executive Coaching client, you’ll receive an exclusive keynote for your company (60–150 minutes) at no additional speaking fee.
Because if you’re the only one who changes, it can become pretty lonely at the top again.
Value: €6,500 plus VAT
(plus travel expenses and accommodation where required)
For a First Step Together
Fast & Effective Coaching
120 minutes of Executive Sparring
€850 plus VAT
Ideal if you want to discuss one specific challenge or simply experience what a conversation with Norman is like before committing to the full coaching journey.
Executive Coaching Is Built on Trust
That’s why I intentionally work with only a small number of entrepreneurs at a time.
This leaves enough space for direct contact between our conversations—and means I can also be there when an important decision simply can’t wait until our next scheduled session.
How We Get Started
1. Getting to Know Each Other
In our first conversation, we get to know each other. You tell me what’s going on in your world right now, and together we find out whether I’m the right sparring partner for you.
2. Working Together
We meet ten times, either in person or online.
Between sessions, I’m available whenever an important decision comes up or you need a fresh perspective at short notice.
3. Clarity in Everyday Life
The goal isn’t for you to live from one conversation to the next.
The goal is for you to make your own decisions with greater clarity, calm, and confidence.
Maybe Right Now Is the Right Moment.
The best things rarely happen alone. Sometimes, all it takes is one person who listens, asks the right questions, and helps you see your situation from a new perspective.
If you feel that a conversation like that might be exactly what you need right now, I’d be happy to get to know you.
Let’s Talk.
“I was constantly on the move—but I didn’t really know where I was going. Through my conversations with Norman, I gained clarity about what I truly want. Since then, I’ve been able to recognize opportunities much faster and make decisions with a completely different sense of confidence. For me, it was a real gamechanger.”
Max Schaad* / Investor & Entrepreneur (*name changed)
About Norman Gräter
Executive Coach. Keynote Speaker. But above all: someone who listens.
Over the past twenty years, I’ve had the opportunity to talk with entrepreneurs, actors, artists, and leaders. I’ve spoken on international stages, worked behind the scenes of major events, and asked more than 400 extraordinary people the same question:
“What is the most important thing to be successful in life?”
The answers were all different. But there was one thing they had in common: The greater the responsibility, the more valuable honest conversations and new perspectives become.
Today, that’s exactly how I support entrepreneurs and executives. Not because I want to make their decisions for them. But because I help them see their situation more clearly.
Why I Work This Way
I don’t believe in telling people how they should live or lead. I believe in listening. Asking questions. Making connections visible. And opening up perspectives that may have been hidden before. Many of my clients don’t leave our conversations saying: “Norman had the solution.” They say: “I found my own solution.” That’s exactly the point.
What Shaped Me
As a former international event manager, I spent many years behind the scenes with successful people. Not only when they were on stage, but also in those moments when the cameras were off and the spotlights had gone dark. Those experiences fundamentally changed the way I see success. Because success rarely comes from simply doing more.
It often begins when clarity becomes more important than speed.
Human Design
If you’re familiar with Human Design, you may understand another aspect of why I work the way I do. As a 6/2 Reflector, I tend to perceive people and situations from many different angles. Many of my clients therefore experience me as a kind of mirror—someone who helps uncover blind spots, make connections visible, and open up new perspectives. For me, Human Design isn’t a label or a box to put people in.
It’s simply another language for understanding people more deeply.
And Anke, as a Human Design Coach, is an important source of support for me in this work.
And Outside of Work?
I’m a partner. A father. And… don’t laugh… a choir singer. I love great conversations, honest laughter, and spending time with the people who matter to me. And I believe that success isn’t only reflected in numbers. It’s also reflected in how we live, how we lead, and how we treat one another. Because the real gift often isn’t found in all the things we initially believe are important.
It’s found in how those things make us feel.
And singing tenor with Open Doors gives me exactly that feeling. Will I tell you which path you should take? No.
Would I like to help you see your situation from a new perspective? Yes.
Because often, it isn’t a new answer that changes our lives. It’s a new way of looking at things.
Maybe It All Begins with a Conversation.
You don’t have to make a decision today. Maybe you only need to answer one question:
Would it be helpful to look at your current situation with someone who has no expectations of you—but can help you see it through a different lens?
If your answer is yes, I’d be happy to get to know you.
👉 Schedule a no-obligation introductory call with the man in the blue glasses.
“Have you ever sat by the pool with Norman Gräter? I have. At the time, it felt like nothing more than a casual private conversation. Afterwards, I went back to my hotel room and started planning an Instagram post, rethinking my pricing structure, and calling a business partner I hadn’t spoken to in far too long. About four weeks later, all three actions had produced results. And they all began with that conversation by the pool. Now imagine you’re not simply sitting by the pool with Norman Gräter, but attending one of his events, listening to one of his keynotes, or working with him directly. What might have changed four weeks later? I believe quite a lot. That’s why I can recommend Norman Gräter without hesitation.”
Dr. Stephan Gärtner / Attorney & GDPR Specialist
FAQs
Is This Therapy?
No. We talk about business, personal, and strategic questions—always with a focus on your current situation and the decisions you’re facing. Call it coaching, mentoring, sparring, or whatever feels right to you. But it is not therapy.
Do I Have to Schedule All Ten Sessions in Advance?
That’s entirely up to you. We can schedule all ten sessions in advance, or arrange them flexibly around your day-to-day life and whatever is happening in your business.
Are the Sessions Online or In Person?
Both are possible.
Do I Need to Know Anything About Human Design?
No. Human Design is simply an additional perspective that can offer interesting and sometimes valuable insights into what truly drives you. If it feels relevant, Anke can join one of our conversations and we can take a closer look at your Human Design chart together. With or without Human Design, you are always at the center of everything we do.
“Norman never tried to fit me into a rigid coaching framework. Instead, he always adapted our conversations to my individual situation. His stories, examples, and questions opened up new perspectives and helped me see my own potential more clearly. What I valued most was the way he held up a mirror for me. I didn’t have to adopt his answers—I discovered my own.”
Berthold Metzger* / Board Member World Market Leader in the field of sanitary (*Name changed)
