Maybe You Have Something Valuable to Say.
But the moment everyone starts listening, you begin to doubt yourself…
The Soul Speaker Academy helps you develop and deliver your message in a way that allows you to stay fully yourself—even on stage. Not perfect. But authentic. For people who have something to say—and want to say it without pretending to be someone they’re not.
“After my TEDx talk in Berlin, many people told me it had been the most powerful speech of the evening. What moved me most was that I was the only speaker presenting in German—and even international guests from the UK, Senegal, and Brazil reached out through others to tell me how deeply the way I presented had touched them. Thank you so much for your support throughout this journey.”
Ali Can / Author & Social Activist
Why This Academy?
For many people, the biggest fear isn’t standing on a stage.
It’s no longer feeling like themselves once they’re up there.
That’s exactly why the Soul Speaker Academy exists. Not to teach you how to look like a professional speaker. But to help you remain completely yourself—even when everyone is listening. Even when you’re absolutely terrified.
We’ll get that out of the way pretty quickly, too. Trust us.
That’s Why the Soul Speaker Academy Isn’t About Speaking Perfectly.
It’s about:
- first discovering the message you truly want to share,
- giving it a clear structure that keeps people hanging on your every word,
- telling your own stories—the ones nobody else can copy and that genuinely move people,
- and stepping onto the stage with the confidence to simply be yourself. Because you belong up there.
People Rarely Remember Every Word.
But they remember how you made them feel.
“The weekend in Berlin was incredibly valuable. I went home with a new keynote—and as a different person. When I gave my talk on Saturday, I had the largest audience of all the sessions being offered. From the very first minute, the audience was completely captivated. And afterward, more people came to my booth than ever before. I still can’t quite believe it. Thank you!”
Sylvia Knorr / Entrepreneur
Your Personal Journey Toward Greater Authentic Presence
This is for people who feel deep inside:
“I have something valuable to say—but I’m not quite sure how to express it yet.”
“I want to reach people without pretending to be someone else on stage.”
“I want a message that truly feels like me.”
“I want people to recognize themselves in my stories.”
“I want to speak in front of people with calm, clarity, and joy.”
What You’ll Gain
- You’ll develop a message that is clear and truly feels like you.
- You’ll tell stories in which people recognize themselves.
- You’ll step onto the stage with greater calm and confidence.
- You won’t have to play a role or put on a show just because that’s supposedly “how it’s done.”
- You’ll speak the same way you speak in real life.
- And that’s exactly why people will listen.
- And you’ll learn how to make every person in the audience feel as if you were speaking directly to them.
You won’t leave the Academy as a different person.
You’ll leave with the confidence to be yourself on any stage.
“Just one week after working together, I defended my academic thesis at Steinbeis University and received the highest possible grade: 1.0. Norman and Anke helped me overcome my fears and self-doubt before the presentation and step into it with calm, clarity, and confidence. And the best part: immediately afterward, I was even offered a doctoral position.”
Ann-Kathrin Grieße / Founder of In.Dent-Coaching & Speaker
How We Work Together
Every message is different. Because every person brings their own stories, experiences, and unique personality. That’s why there is no one-size-fits-all approach at the Soul Speaker Academy. Instead, we support you personally throughout your journey—from the first idea to the moment you step onto the stage with calm, clarity, and joy.
Your Personal Support
🔹 Individual 1:1 guidance with Norman
🔹 Video course covering the foundations of storytelling, speech structure, and stage presence
🔹 Individual preparation for speeches, keynotes, or important presentations
🔹 Support from Anke to help you develop greater calm, presence, and inner confidence
🔹 If you wish, we can also support you directly at your event
What You Won’t Find Here
⛔ Pre-written speeches
⛔ Memorized presentation techniques
⛔ A role you have to play on stage
What You’ll Find Instead
Personal guidance that helps you discover your story, shape your message with clarity, and step onto the stage knowing that you are allowed to simply be yourself.
Because that’s when talks are created that truly reach people.
Your Investment in Yourself
Personal Soul Speaker Program
(depending on your individual goals and the level of support you need)
€6,500 – €12,500 plus VAT
Every journey is individually tailored to you. That’s why we don’t focus on the number of coaching hours. We focus on you, your journey, and the goal you want to reach.
Maybe You Really Do Have Something Valuable to Say.
You know, people come to us because they want to become better speakers. But in the end, they leave with something much more valuable:
The confidence to truly be themselves.
“Norman supports his participants with all his heart and complete dedication. You can feel in every moment that he genuinely cares about each person’s success.”
Daniela Bernhardt / Author
Who Will Guide You
Learn from People Who Actually Step onto the Stage Themselves.
“You can understand a stage by reading books. But you can only truly learn it by experiencing it yourself.”
Most speaker training programs teach you—some better than others—how to structure a good talk. And that matters.
But being on stage is about much more than rhetoric and theory.
It’s about nerves. Self-doubt. Unexpected moments. Audience reactions. And the experience of making the right decision when none of it goes according to plan.
You won’t find that in a textbook.
That’s why, at the Soul Speaker Academy, you’ll be guided by people who know the stage from very different perspectives. As professional speakers on stage. As mentors behind the scenes.
And through the eyes of an international event manager who spent many years planning and producing events with renowned speakers, artists, and personalities—and therefore also knows what the client who ultimately pays the bill really wants. Because interestingly, it’s often not what they initially ask you for.
It’s this almost unique combination that makes the difference. Because you won’t just learn how to build a powerful talk and who books speakers. You’ll also discover why people listen, what truly moves them, and when to say what—so that your words stay with them long after you’ve left the stage.
© FERDY DAMMAN
“I finally really enjoy presenting again. And since I started putting the ideas and suggestions into practice, I’ve consistently received great feedback on my oral presentations and exams.”
Lucy Sauter
Norman Gräter
When you work with Norman, you learn from one of the most successful German-speaking professional speakers.
A three-time European Champion in Public Speaking, Norman has been speaking on stages around the world for more than ten years. He supports entrepreneurs, executives, and speakers in developing their message, telling stories that truly resonate, and creating an impact that stays with people long after the talk is over.
His experience doesn’t come from textbooks. It comes from thousands of hours on stage, in front of cameras, and in direct interaction with audiences. Today, he personally shares that experience through the Soul Speaker Academy.
Companies such as PayPal, Mercedes-Benz, Bosch, Würth, and Viessmann have trusted his work. Together with legendary speaker Les Brown, he also contributed to the international book The Power of Perseverance.
Those familiar with Human Design may understand another aspect of why Norman works the way he does. As a 6/2 Reflector, Human Design describes him as someone with a particular sensitivity to people and their impact on others. Many therefore experience him as a kind of “mirror”—someone who helps reveal potential, uncover blind spots, and bring a person’s authentic message to the surface in a clear, simple, and effective way.
Anke Rehfeldt
Few people experience the development of a speaker as closely as Anke does.
Long before she began accompanying Norman on his journey as a keynote speaker, she worked closely with people in the beauty and cosmetics industry. During those years, she developed a keen sense for presence, charisma, and the impact people have on those around them.
For more than ten years, she has been by Norman’s side through every new keynote, every important appearance, and every stage of his development. She has experienced firsthand how talks are created, the doubts that can arise before stepping onto a stage, and what it takes to develop an authentic stage presence.
She brings all of that experience—and much more—to the Soul Speaker Academy.
While Norman works with you on your message, your stories, and your performance on stage, Anke helps you develop greater inner calm, presence, and self-confidence.
She often recognizes insecurities before they ever become visible on stage—and helps you learn to trust your own presence and impact.
Together, Anke and Norman help people develop a message that is professional in its delivery—but above all, feels genuinely like them.
