Welcome to the
BE YOURSELF ACADEMY
“We at the Be Yourself Academy have one passion: enable people and companies to develop their true potential and to achieve their goals, dreams and desires. In our lectures and seminars, we feel the hearts of our listeners and inspire them to embrace change and to be courageous. We are convinced that every person has what it takes to develop their true greatness and strength and then use them purposefully in life and in their company for the benefit of all.”
Norman Gräter / Founder & CEO
Every morning, we awaken with a clear mission: We ignite a spark in people’s hearts, helping them rediscover the joy and fulfillment that come from embracing their true potential. Our journey goes beyond mere motivation; it’s about transformation—we assist individuals and teams to see the world and themselves from a new, empowering perspective.
We believe in a world where everyone has the power to shape their own destiny, where companies thrive because their employees are inspired, resilient, and deeply connected to their purpose. Our work is not just about giving speeches—it aims to initiate profound changes that transform a simple mindset into a life-changing experience.
Today, we use our unique blend of creativity, empathy, and emotional storytelling to guide others on their journey. Whether we are speaking to a room full of top executives, leading a workshop, or sharing our insights in our book, our goal is always the same: to help you see the greatness within yourself and empower you to act on it.
What We Do and Who We Support
For Companies: We help organizations unlock the full potential of their teams. In a world where many businesses are stuck, where creativity and innovation have taken a back seat, we bring a fresh perspective that reignites passion and motivation. Through our keynotes and workshops, we empower leaders and employees alike to embrace change, build resilience, and ultimately achieve success. We have had the privilege of working with giants like PayPal, Bosch, and TUI Cruises, showing them that when their employees thrive, so does their business.
For Individuals: On a more personal level, we work with high potentials who feel that something is missing. These are people who, despite their success, are searching for deeper meaning and fulfillment in their lives. Through one-on-one coaching and our Be Yourself Academy, we help them reconnect with their true selves, shed limiting beliefs, and step into a life full of purpose and joy.
Our Unique Approach
Our method is as unique as our story. It’s about more than just words—it’s about creating an experience that touches the heart and transforms the mind. We combine decades of experience with profound emotional intelligence, using powerful stories and practical tools to make complex concepts accessible and actionable.
Our AnkeR™ method for perspective shifts is not merely a technique; it’s a journey that takes you from where you are to where you truly want to be.
Our Story is One of Transformation, driven by our shared passion to make a difference. We weren’t always on stage in front of thousands.
We spent years behind the scenes, orchestrating events meant to inspire but often fell short because they lacked heart. It wasn’t enough to just organize—we needed to connect, to lead with empathy, and to inspire from within.
This realization led us to step out from behind the curtain and into the spotlight, where we could reach people on a deeper level.
We envision a world where every person wakes up excited to start their day, where companies thrive because their employees are deeply engaged and motivated, and where challenges are met with resilience and optimism. Our role is to guide you there, to help you realize that the power to change your life and your organization lies within you.
Who Are We?
We are catalysts for positive change, motivators, perspective shifters, and yes, bringers of hope. We are here to help you navigate the complexities of life and work, to find the joy that comes from living authentically, and to unlock the potential that has long been dormant within you.
If you are ready to see the world—and yourself—in a new light, to break free from old patterns and embrace a new way of being, then let us start this journey together. Because when you flourish, so does the world around you.
Welcome to the Be Yourself Academy, where your true potential becomes your everyday reality.
Norman Gräter
Norman inspires humans (again) about their life. How? In recognizing and supporting their full potential. “The inner emptiness and felt insignificance disappears, making everyone fall in love with themselves again without the fear of feeling rejected by others. Because it is precisely these possible opinions and perhaps old views of others that have meant that most people only live (experience) a fraction of their gigantic potential. By recognizing important facts and at the same time discarding old habits and views, people gain a new kind of authenticity and thus create a positive ripple effect for themselves and for all those around them. That is the drive of my being, which I pass on every day in my work with people of the heart, as well as in my lectures”.
Let´s create your personal story.
What triggers every person? Exactly. A story. Because stories trigger emotions and thus a connection to the other person. In order to build trust in others, emotion is the second most important building block next to your authority. I know that from my 16 years as an event manager, among other things. There I worked with the best in their field. Cirque Du Soleil, Blue Man Group, David Garrett, Anastacia and many others. So now is the time for your story to shine. We’ll show you how to be even more authentic. Just be yourself.
I was also awarded three times European Champion in public speaking and Trainer of the Year 2017. I inspire companies like PayPal, DACHSER, Bosch, Viessmann and many others worldwide with my emotional presentations. Would you also like to stand out from the gray crowd of competitors? Then let us advise you now.
Anke Rehfeldt
Making people shine is my passion.
Whether as an award-winning entrepreneur in the beauty industry or as an intuitive life coach and certified human design coach. At the beginning of her more than 25-year business career, she took care of the external beauty of her customers. However, her perspective was then turned 180 degrees by a phrase from Coco Chanel.
“Beauty begins the moment you decide to be yourself.”
Coco Chanel
From this point on she has invested in herself and the development of a great personality to this day. Training, coaching and further education at home and abroad will continue to shape her coming years.
Listening, empathy and intuition are her extraordinary keys to success. Anke hears between the lines where and what the real challenge is with her customers. This makes her the perfect moderator for your interview and mediator for your meetings.
Find out the driving force of the “Be Yourself Academy – The world’s greatest inspirational resource”.
In this video, Norman Gräter explains what motivates and drives him every day for his customers.
Through our work we support the Unstoppable Foundation financially every month, which creates a safer and fairer world for all through sustainable education for children and communities in developing countries. Supporting people to help themselves is the key to start a ripple effect that helps all of us. That we practice every day in our work.
You don´t have to be great to start.
But you have to start to be great.
Gräter Inspiration = Greater Life
