The Be Yourself Academy
For companies that don’t just preach
humanity – they live it.

Leadership that touches. Teams that trust. Companies that grow – because people flourish.
Welcome to the world of Caring Companies: Where mental health, emotional intelligence, and self-leadership become your new success strategy.

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“I have never seen something that Norman Gräter did.”

Gabriel Mantler / Head of Customer Happiness with Klick-Tipp

Norman Gräter Anke Rehfeldt Firmenconsulting

OUR VISION

What if your company didn’t just hit goals – but truly inspired people? What if your leaders didn’t just manage – but actually led with heart? What if culture wasn’t a buzzword – but a magnetic experience?

The Be Yourself Academy is not another leadership training. It’s the starting point of a new culture: Self-leadership. Empathy. Purpose.

With keynotes, workshops, and coaching for entrepreneurs, leaders & teams – who don’t just survive change… they shape it.

Strategically powerful. Emotionally deep. Humanly effective.

REAL IMPACT. REAL VALUES.

Empathy isn’t just a feeling – it’s a skill. That’s why we practice what we preach.

A part of our profits is donated monthly to the Unstoppable Foundation, helping children & communities in developing countries build a future.

The leader of the future doesn’t need a title. They need emotional depth, inner clarity, and human connection. That’s why from here on out, we use “you” instead of “your company.” Because this journey begins with trust – not formalities. Trust in yourself.

We can’t wait to meet you,


Anke Rehfeldt & Norman Gräter

You have any further questions? Please contact us here.

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"Our mission is to make you a even GRÄTER game changer in your (professional) life, so that you can create an even bigger ripple effect with more enthusiasm and ease to make this world a better place for all of us."

Anke Rehfeldt & Norman Gräter / Founder & CEO at Be Yourself Academy GmbH

Voices that matter. Experiences that last.

Check our reviews on Proven Expert

★★★★★

 Customer focus

★★★★★

Creative impulses

★★★★★

Sustainability

PHASE 1: Activate the Entrepreneurial Self

Leadership starts with you.
The first step isn’t a tool – it’s awareness. We help you define your future self – and embody it today.

3 Steps into your new identity:

1. 5 Free Reflection Exercises to clarify where you are and where you’re headed

2. The Book: “I AM GRÄTER

3. The “Speak with Power” Online Course – Speak with clarity, confidence & emotion

Norman Gräter - Leicht und begeistert
Oscars für Peggy Phil und Norman Gräter

PHASE 2: Transform the Leaders

Culture is not created through KPIs – but through attitude.
Leaders multiply everything – including misalignment. Most lead from the outside. We help them lead from within.

3 Steps to deeper impact:

1. Keynotes – Motivation with depth, not just targets

2. Workshops – New mindset. New behavior. New team spirit

3. Create your signature speech – Craft your own emotional Signature Speech

    PHASE 3: Establish the Caring Company

    Mental health is not a luxury. It’s leadership.
    Our masterclasses and coaching aren’t a nice-to-have – they’re your new standard.

    2 Paths to lasting transformation:

    1. 1:1 Executive Coaching with Anke Rehfeldt and/or Norman Gräter

    2. Company Consulting – Strategic guidance on the path to a truly caring culture

    WHY THE BE YOURSELF ACADEMY?

    We believe people are not a means to an end – they are the beginning of everything. That’s why we don’t work with job titles. We work with personalities. We bring depth to the places where only performance has mattered – until now.

    Over 30 years of global leadership experience
    400+ conversations with icons like Michelle Obama & Arnold Schwarzenegger
    A blend of lived spirituality + psychological clarity = real transformation
    Joy in life = Success in business – Not a slogan. Our standard.

    You have any further questions? Please contact us here.

    “I AM GRÄTER”

    The book that actually moves something inside.
    Your first step begins within.
    Available as hardcover, eBook & audiobook exclusively on Amazon.

    Buch Ziel-Erreichung von Norman Gräter

    What if clarity was the missing puzzle piece?

    Inside every leader, team member – and inside you – lies extraordinary potential. But it’s often blocked by pressure, distraction, or lack of direction. This book isn’t a “how-to.” It’s a guide to real self-leadership.

    What you’ll get in this book:

    The AnkeR™ Method: A mental navigation system to more clarity
    5 keys to personal & professional goal achievement
    Powerful inspiration for ownership, motivation & emotional strength
    True stories that don’t teach – they touch

    Why it works:

    It moves you, not just motivates you

    It reminds you, not lectures you

    It brings you back to yourself – and to your goals

    Bonus Materials & Exclusive Content

    Additional tools, impulses, and online workshops – free for all readers right here on the website.

    Signed & Personalized Editions

    Available directly from Norman Gräter – via the contact form.

    Companies who want more than efficiency – they want connection.

    The Be Yourself Academy has supported growth-oriented businesses for years, companies that understand: Humanity is not a risk. It’s the ROI of the future. Our keynotes, workshops & coaching have been trusted by: