The Be Yourself Academy
For companies that don’t just preach
humanity – they live it.
Leadership that touches. Teams that trust. Companies that grow – because people flourish.
Welcome to the world of Caring Companies: Where mental health, emotional intelligence, and self-leadership become your new success strategy.
“I have never seen something that Norman Gräter did.”
Gabriel Mantler / Head of Customer Happiness with Klick-Tipp

OUR VISION
What if your company didn’t just hit goals – but truly inspired people? What if your leaders didn’t just manage – but actually led with heart? What if culture wasn’t a buzzword – but a magnetic experience?
The Be Yourself Academy is not another leadership training. It’s the starting point of a new culture: Self-leadership. Empathy. Purpose.
With keynotes, workshops, and coaching for entrepreneurs, leaders & teams – who don’t just survive change… they shape it.
Strategically powerful. Emotionally deep. Humanly effective.
REAL IMPACT. REAL VALUES.
Empathy isn’t just a feeling – it’s a skill. That’s why we practice what we preach.
A part of our profits is donated monthly to the Unstoppable Foundation, helping children & communities in developing countries build a future.
The leader of the future doesn’t need a title. They need emotional depth, inner clarity, and human connection. That’s why from here on out, we use “you” instead of “your company.” Because this journey begins with trust – not formalities. Trust in yourself.
We can’t wait to meet you,
Anke Rehfeldt & Norman Gräter
You have any further questions? Please contact us here.
"Our mission is to make you a even GRÄTER game changer in your (professional) life, so that you can create an even bigger ripple effect with more enthusiasm and ease to make this world a better place for all of us."
Anke Rehfeldt & Norman Gräter / Founder & CEO at Be Yourself Academy GmbH
Voices that matter. Experiences that last.
★★★★★
Customer focus
★★★★★
Creative impulses
★★★★★
Sustainability
PHASE 1: Activate the Entrepreneurial Self
Leadership starts with you.
The first step isn’t a tool – it’s awareness. We help you define your future self – and embody it today.
3 Steps into your new identity:
1. 5 Free Reflection Exercises to clarify where you are and where you’re headed
2. The Book: “I AM GRÄTER”
3. The “Speak with Power” Online Course – Speak with clarity, confidence & emotion


PHASE 2: Transform the Leaders
Culture is not created through KPIs – but through attitude.
Leaders multiply everything – including misalignment. Most lead from the outside. We help them lead from within.
3 Steps to deeper impact:
1. Keynotes – Motivation with depth, not just targets
2. Workshops – New mindset. New behavior. New team spirit
3. Create your signature speech – Craft your own emotional Signature Speech
PHASE 3: Establish the Caring Company
Mental health is not a luxury. It’s leadership.
Our masterclasses and coaching aren’t a nice-to-have – they’re your new standard.
2 Paths to lasting transformation:
1. 1:1 Executive Coaching with Anke Rehfeldt and/or Norman Gräter
2. Company Consulting – Strategic guidance on the path to a truly caring culture
WHY THE BE YOURSELF ACADEMY?
We believe people are not a means to an end – they are the beginning of everything. That’s why we don’t work with job titles. We work with personalities. We bring depth to the places where only performance has mattered – until now.
Over 30 years of global leadership experience
400+ conversations with icons like Michelle Obama & Arnold Schwarzenegger
A blend of lived spirituality + psychological clarity = real transformation
Joy in life = Success in business – Not a slogan. Our standard.
You have any further questions? Please contact us here.
“I AM GRÄTER”
The book that actually moves something inside.
Your first step begins within.
Available as hardcover, eBook & audiobook exclusively on Amazon.

What if clarity was the missing puzzle piece?
Inside every leader, team member – and inside you – lies extraordinary potential. But it’s often blocked by pressure, distraction, or lack of direction. This book isn’t a “how-to.” It’s a guide to real self-leadership.
What you’ll get in this book:
The AnkeR™ Method: A mental navigation system to more clarity
5 keys to personal & professional goal achievement
Powerful inspiration for ownership, motivation & emotional strength
True stories that don’t teach – they touch
Why it works:
It moves you, not just motivates you
It reminds you, not lectures you
It brings you back to yourself – and to your goals
Bonus Materials & Exclusive Content
Additional tools, impulses, and online workshops – free for all readers right here on the website.
Signed & Personalized Editions
Available directly from Norman Gräter – via the contact form.
Audio sample: I AM GRÄTER
Companies who want more than efficiency – they want connection.
The Be Yourself Academy has supported growth-oriented businesses for years, companies that understand: Humanity is not a risk. It’s the ROI of the future. Our keynotes, workshops & coaching have been trusted by: